At the 2021-2022 China Air Conditioning Industry Symposium, according to the Secretary General of China Household Appliances Association, according to the calculation of the association, the social ownership of air conditioners in China is 540 million units, and the domestic retail market has a sales volume of more than 50 million units per year, most of which is brought by the demand for renewal, that is, the renewal of social ownership, which is driven by the demand for stock replacement.
According to the analysis, air-conditioning enterprises, starting from themselves and under the influence of many pressures in the past year, on the one hand, technological innovation and improve quality, at the same time, strengthen various cost control and internal management, optimize and stabilize the supply chain structure, and improve their hard power and profitability.
On the other hand, in addition to improving their competitiveness and anti risk ability, many home appliance enterprises, including air conditioning, also actively practice social responsibility.
In the field of product upgrading, since the implementation of the new national standard for air conditioning energy efficiency on July 1 last year, air conditioning enterprises have accelerated the elimination of old energy-efficient air conditioners and fixed frequency air conditioners, strengthened the layout of new energy-efficient air conditioning products, launched new products focusing on health, energy saving and comfort, and accelerated the popularization of health, high-end intelligent and comfortable air conditioners.
With the rise of new lifestyles and consumption concepts, consumers’ demand for air conditioning products has changed from simple function realization to attention to quality and service. Product personalization and scene matching are gradually rising.
In addition, the fresh air conditioner that solves the pain point of “refreshing indoor air” is also rising rapidly, and the central air conditioner of the tent has become a new outlet for the growth of the tent Market.
After years of development, although the penetration rate of the domestic air conditioning industry is lower than some mature markets, most of the market share has come from the stock replacement market.
The air conditioning operation will bid farewell to the era of high gross profit margin and the market competition will become more fierce, “said the chief editor of China home appliance network, “There are still great variables in the brand competition pattern.
Waist enterprises will differentiate in the competition. In three or five years, the air conditioning industry will form a new brand competition pattern.”
